Digital platform usage varies by region. Select a region below to see how much collective human time is consumed by social media and streaming platforms in that geography.
This figure represents the aggregate human time spent on major digital platforms in the Global region this year. It accumulates in real time as people continue to use these platforms every day.
Screen time and social media usage patterns differ significantly across regions. Platform penetration, average session length, and preferred platforms vary between the United States, North America as a whole, and the global picture. Viewing regional data helps contextualize where attention is being captured most intensely.
The United States has some of the highest per-user social media usage globally. North America as a region includes Canada and Mexico, which have different usage profiles. The global view aggregates all available platform user data across countries.